![]() That means having a solid cross-platform marketing strategy is crucial for your brand to succeed. A large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%) and TikTok (52.2%). Almost every Instagram user uses it alongside other platformsĪccording to data from We Are Social, only 0.1% of Instagram users are unique to the platform. These Instagram user statistics can give you a better look: 1. Understanding how people perceive and use the platform will help you devise best practices for Instagram to connect with them. This is a slight increase from 2021 when the platform’s ad revenue amounted to $42.1 billion.
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